Tourism licensing is premised on ensuring customer satisfaction and competitiveness of the country as a tourist destination. Thus, all activities and services as outlined in the 9th Schedule of Tourism Act, 2011 need to manage customer expectations by maintaining minimum standards. In particular, regulation has a number of benefits which include:
Bringing order to the sector:Licensing is a deterrent to would-be unscrupulous businessmen since punitive measures are taken against those who contravene laws.
Ensuring Customer Satisfaction:Tourist handlers are expected to demonstrate high levels of professionalism and integrity. Licensing ensures that only qualified personnel are engaged in the industry.
Helps Enforce Standards:Overseas suppliers have more confidence in dealing with ground handlers who are not only licensed by the Government but are also members of recognized trade associations. The Associations follow codes of ethic approved by the Authority.
Compilation of a data base and directory:Licensed operators and businesses will comprise a database and directory that would be instrumental for planning, marketing of the destination and other decision making processes.
Licensing benefits specific to the licensee
The operator with TRA licenses will benefit greatly in that the license will facilitate:-
• Promotion and marketing
• Access to Government incentives e.g. custom duty waivers
• Access to training and capacity building programmes by government agencies.
• Access to Government financing e.g. loans from Tourism Finance Corporation.
• Endorsement for membership to industry associations